No artificial flavors. Gluten free. Super Bowl: Official chip of Super Bowl LV. Countdown to Crunchtime. From wildcard weekend to the Super Bowl LV to Crunchtime starts now! No preservatives. No MSG. Guarantee fresh until printed date or this snack's on us. fritolay.com. lays.com. fritolaycrunchtime.com. Facebook. Twitter. Find us on Lays.com. Smartlabel. Scan for more food information or call 1-800-352-4477. Buy, watch, win $100,000 every week. See back for details. Watch Frito-Lay's social channels during every post-season game for the Crunchtime announcement. Scan during Crunchtime! You've got 60 minutes to make your play, and you could win $100,000. Visit fritolaycrunchtime.com to learn more. For each combined code submitted during the Countdown to Crunchtime in each 2021 NFL Playoff game and Super Bowl LV, you will receive one (1) entry in the promotion. For a free Combined Code, send a 3-inch x 5-inch card or piece of paper with your full name, address city, state, zip code, date of birth, & email address, to be received by 2/1/2021, to: Frito-Lay Countdown to Crunchtime Sweepstakes Combined Code will be emailed. Limit (1) Combined code submission per person/email address per eligible 2021 NFL Playoff game and Super Bowl LV. Questions or comments? 1-800-352-4477. Guarantee fresh until printed date or this snack’s on us. Mon-Fri 9:00 am to 4:30 pm CT email or chat at fritolay.com. Visit laysflavoricons.com. No purchase necessary. Open to legal residents of the 50 US/DC, 18 or older (19 or older for AL/NE). Void where prohibited. Promotion begins 12:00:00 am Central Time (CT) on 1/9/2021 and ends 11:59:59pm CT on 2/7/2021 and consists of four (4) entry periods, as outlined in the Official Rules. See Official Rules at FritoLayCrunchtime.com for details including prize details and odds. Prize winners are determined by a random drawing from among all eligible entries received for each entry period. Prize (4 total - as outlined in the Official Rules) $100,000. Subject to Official rules at FritoLayCrunchtime.com. Sponsor: Frito-Lay, Inc. 7701 Lefacy Drive, Plano TX. Taste the flavor icons discover the flavor of the hottest signature dishes and you could win prizes!